This episode digs deeper into the relationship between the fashion industry and the metaverse by decoding the concepts of NFT's, blockchain and crypto currency/bitcoin.
The team walks through the challenges and considerations that brands need to be aware of before developing their digital footprint. Robecca uses the Metabirkin vs Hermes case to illustrate the importance of trade mark protection in the digital space.
The future of the metaverse for the fashion industry certainly is bright, however this means that the legal governing of the space will inevitably tighten over the years. Fashion companies certainly need to remain one step ahead of the curve; listen to discover how you can ensure that your brand is well placed to take action if needed.
To discover more about the essential relationship between IP and fashion and to meet the rest of the team, visit our Fashion & Retail resources page.
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