For episode 4, Robecca, Joh and Marco meet to discuss AR and VR, and the benefits that fashion brands are experiencing through experimenting with this kind of technology in the intersection between the virtual and the physical reality.
Marco shares exclusive insights into his most exciting client project for Weekday whilst also explaining the potentially revolutionary impact that the AR mirror try-on could have on the fashion industry. Robecca adds further value to the discussion through sharing IP advice for brands that wish to prepare themselves with an effective protection strategy in the emerging virtual world.
To discover more about the essential relationship between IP and fashion and to meet the rest of the team, visit our Fashion & Retail resources page.
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