As the fashion industry further digitalises, those kick starting their presence in the digital realm need not to be naïve about data, privacy and security principles.
Simon generously equips the listener with key action points that brand owners should be prioritising to ensure their company and staff are aware of and protected from the legal implications that will inevitably occur as digital regulations develop.
With the development of technologies such as AR mirror try-ons, immersive websites and virtual stores, companies need to be knowledgeable of the consumer data implications. Aimed at those operating in the fashion industry, Simon walks the group through his leading insights and advice as well as the trends he is witnessing as head of the Extended Reality team at Marks & Clerk.
To discover more about the essential relationship between IP and fashion and to meet the rest of the team, visit our Fashion & Retail resources page.
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